Lane Financial LLC (“Lane Financial”) is committed to informing all individuals who utilize this website or our content and services available via this website (the “Site”) of our policies with respect to the collection, use and disclosure of personally identifiable information. Please read the following policy to understand how we collect, use and disclose the information you may provide to us via this Site. This policy may be revised from time to time, so please revisit this page often to remain fully informed of our policies.
WHAT INFORMATION DOES LANE FINANCIAL COLLECT FROM YOU?
Lane Financial collects two types of information from you: (i) personally identifiable information, and (ii) technical and other information.
• Personally Identifiable Information. When you register to use the Site, Lane Financial collects your first and last name, the name of your company or your affiliation and your e-mail address.
• Technical and Other Information. While you are browsing our Site, we automatically log your IP address (a number assigned to your computer when you use the Internet) and your activity while using our Site. Additionally, in order to personalize and enhance your experience on our Site, we may also collect information through “cookies.” Cookies are small strings of text that are sent by our Site to your browser and then stored by your browser on your computer’s hard drive. Cookies will enable us to identify visitors to the Site as particular registered users, including by identifying such visitors by personally identifiable information, and we may collect statistics regarding use of and access to the Site based on information collected during registration and placement of cookies. Most web browsers automatically accept cookies, but it is possible to change your browser setup so that it does not accept cookies. However, if you reject cookies, the Site may not be able to recognize you as a registered user, and you will be unable to access and take advantage of certain portions of our Site.
HOW DO WE COLLECT INFORMATION FROM YOU?
We collect personally identifiable information from you by expressly requesting such information from you at the time you register with the Site.
HOW IS YOUR INFORMATION USED?
• Our Use of Information. We collect, retain, and use the information we collect via our Site for legitimate business purposes only, including the following: to distribute via e-mail, to registered users who have elected to subscribe to our mailing list, links to publications; to comply with applicable United States federal and state income tax reporting obligations; to monitor Site visitor traffic patterns and Site usage; to comply with applicable laws; to enforce our Terms of Use; and to protect the rights, property, or safety of Lane Financial, our users, and others.
• Sharing Information. We do not sell or rent your personally identifiable information to third parties. We may share in aggregate, statistical form, non-personal information regarding the visitors to our Site, traffic patterns, and Site usages with our partners, affiliates or advertisers. In addition, we will disclose information we maintain, including personally identifiable information, when required to do so by law, or may disclose such information in response to a request from a law enforcement agency or authority.
CONSEQUENCES OF NOT PROVIDING INFORMATION
You may choose not to provide us with your personally identifiable information. However, choosing not to provide the personally identifiable information requested during the registration process will prevent you from accessing and taking advantage of our Site.
MAILING LIST
When you register with the Site, you may elect to subscribe (at no charge) to our mailing list. If you choose to subscribe to the mailing list, we will periodically send you links to new publications via e-mail.
THIRD PARTY WEB SITES
Our Site may reference or provide links to third party websites. You should review the privacy policies posted on such sites. Lane Financial does not control, nor are we responsible for, the privacy policies or information practices of third parties or their websites.
ACCEPTANCE OF THESE TERMS
This Privacy Policy is incorporated into and subject to the terms of our Terms of Use. If you do not agree to the terms of this Privacy Policy, please do not provide us with any information and do not use this Site. By using this Site and voluntarily providing your personally identifiable information to us, you consent to the collection and use of such personally identifiable information as set forth in this Privacy Policy.
EFFECTIVENESS
This Privacy Policy is effective as of August 1, 2007. We reserve the right, at any time, to modify, alter, or update this policy, and any such modifications, alterations, or updates will be effective upon posting. Any material changes to this Privacy Policy will be reflected in the revised policy, as posted. In the event we modify this Privacy Policy, your continued use of this Site will signify your acceptance of the modified Privacy Policy.
QUESTIONS?
Questions regarding this Privacy Policy should be directed to Morton Lane at
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or Roger Beckwith at
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Lane Financial may also be contacted directly at the following address and phone number:
Lane Financial LLC
1420 Sheridan Road
Wilmette, IL 60091
Phone: 312-658-0200
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